SHG fuses development services with operational support. We are positioned to contribute to every aspect of your property’s success. From a conceptual idea to an already existing, mature property, we address your every need to help your property thrive.

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Our hotel management operations programs are proficient, innovative, and tested. SHG's operations structure is aimed and directed by an executive team of highly knowledgeable hospitality industry veterans. SHG Operations team effectively delivers above-average performance margins and profitability, representing each hotel and restaurant in our portfolio with advanced solutions to the unique challenges they face. As a forward-focused trailblazer in hospitality operations, an additional goal of ours is to provide our guests with memorable experiences; guest satisfaction scores and online reputation rankings are among the highest in the industry and prove that we are consistently reaching that goal. SHG utilize various tools to ensure the hotels are performing optimally including:

  • Complete Pre and Post Opening Service (licensing, permitting, anything to do with the hotel is taken care of)
  • Daily Brand Specific Operations Procedures
  • Cost Control Systems
  • Standardized Purchasing
  • Safety and Security Training
  • Preventative Maintenance Programs
  • Insurance Cost Controls
  • Energy Management
  • Overall Operations Training

Sales, Marketing, and E-Commerce

SHG provides a supreme level of direct sales support to our property portfolio. With over 125 years of experience, our team has in-depth knowledge in all aspects of the hospitality industry including the art of Sales, Marketing, and E-Commerce.

SHG works hard every day to support our properties and retain our preferred brand status. Our corporate team works closely with the regional team to ensure we meet regularly for property reviews of sales efforts and use every tool available to ensure we maximize the power of sales. Our team delivers value through:

  • Top Line Revenue focus and Strategic Planning
  • Revenue performance-based goals and rewards
  • Action-based objectives by market for transient and group sales
  • Marketing and PR tools and expertise with depth-of-knowledge for major brands
  • Crisis communications management
  • Corporate expertise in Government sales
  • Recruiting and Bench strength with direct sales talent
  • Market trending analysis
  • Cross selling and lead referral
  • Revenue Management optimization with proprietary analysis tools
  • eCommerce training, development, and oversight
  • Hotel, Food, and Beverage turn-key programs
  • Independent hotel and Brand sales and marketing expertise
  • Overall Sales and Marketing Training
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Revenue Management

SHG takes a hands-on approach in the progress and application of Revenue Management strategies and practices that directly result in solid RevPAR contributions at each hotel. Our Revenue Optimization Leaders are industry professionals who continue to drive this focus every day. Our seasoned 125 years of experience support the initiatives of our brand partners while aggressively pursuing new and unique Internet tactics with a massive e-commerce impression. SHG maintains a volume of practices, analytical tools, and consistent procedures that assist in the expansion of strong strategy choices. Some of these practices tools include:

  • Weekly Sales Strategy Meeting format, and Sales Strategy Reports
  • Hotel Segmentation Reports to track and predict trends by market segment
  • Evaluations of our competition’s strengths and capitalizing on opportunities
  • Displacement Examination and Profitability Calculations
  • Daily, Weekly, Monthly, and Annual Budgeting and Forecasting tools
  • Overall Revenue Management Training

Human Resources

At SHG, we are empowered by our team and their passion. SHG offers a cutting-edge human resources department that delivers the services and mindset your hotel needs for innovative hospitality, empowered employees, and customer satisfaction!

Our team of creative experts provides extensive human resources training, employee incentive and retentions plans, hotel payroll administration services, risk management support, and employee safety education. SHG’s Human Resources Services Include:

  • Employee Orientation Training
  • Productivity Enhancement
  • Hotel Payroll and Administration
  • Extensive Position specific Training
  • Overall Human Resources Training

Financial Management

Containing cost, managing assets and balancing risk with reward are functions of dependable finance and accounting oversight. SHG can assist in this critical function for any hospitality venture through the utilization of a variety of modeling and planning tools which can be integrated into any hotel or restaurant. These systems are designed to maximize the potential for profitability, and can be used either as a centralized unit, or within a property’s current system:

  • Financial Statement and Balance Sheet production and analysis
  • Accounts receivable oversight and accounts payable processing
  • Payroll administration and audit, in coordination with outsourced payroll production and audit of all federal and state returns
  • Regular audit of the property by Regional Staff
  • Development and implementation of control systems
  • Budget development, review and approval
  • Cash Management
  • Capital Expenditures Budget
  • All hotel accounting functions supervised by Corporate Controller
  • Produce and distribute all other reports requested by owners or their representative


Get the hotel and hospitality management consulting you need to reveal lost opportunity and provide a clear solution plan. At SHG, we’ve been in your position and understand your hindrances. If your hotel is not operating as well as you would like, we have the fresh set of eyes you need to solve your property’s management obstacles. Having your own hotel and resort consultant has never been easier. Contact SHG today to learn more!

  • On-site review of your property
  • Direct interaction with owner, management, and staff
  • An executive summary of the evaluation
  • A comprehensive evaluation report
  • An action plan addressing specific challenges and listing corrective measures
  • Option to extend or end after 30 days
  • Option for implementation management
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